The term “transformation” has become a misunderstood (and costly) buzzword. And when digital transformations stall, CMOs and their teams often take the blame. Drawing from his experiences with blue chip brands, Michael Shattuck, Consulting Manager at Widen, defines what transformations really are, why they are interrupted, and how companies can begin to turn them around.
Join Michael to learn:
Why "transformation" is more than just digitising a business
How to optimise your investments in talent and technology by testing the capabilities of staff and infrastructures before purchasing a solution
Why strategy and alignment can outweigh the need for
New ways to measure the true success of your